Lowe expands into health PR

The Lowe Group has expanded its healthcare public relations

division with the purchase of Fusion Communications. The agency is the

sixth largest UK healthcare PR agency, according to Marketing’s PR

League Tables, published last week.

Fusion will be renamed Lowe Fusion Healthcare, and will be part of the

Lowe Healthcare division of The Lowe Group. The healthcare division was

set up early this year with plans for further acquisitions. It first

entered the healthcare sector in 1996 with the acquisition of William

Douglas McAdams, which subsequently became Lowe McAdams.

A spokeswoman at The Lowe Group said: ’The healthcare market is widely

acknowledged to be a huge potential area of growth. The consolidation of

the market changes the way drug companies use advertising.’

Julia Cook, managing director at Fusion, said: ’Companies are looking to

produce global brands. Drug companies want a core marketing campaign

that will meet all the international objectives, and is tailored to each

country’s regulations.’

This article was first published on Marketing