Sega in talks for a police link-up

HARRIET MARSH, Marketing, Thursday, 27 November 1997, 12:00am,

Sega is looking to advertise its latest PC racing game on the side of the nation’s police cars.

Sega is looking to advertise its latest PC racing game on the side

of the nation’s police cars.

The firm is in talks with several constabularies about a deal which

would see branding for the Sega Rally MMX on police vehicles.

If successful, Sega may link up with other services as part of a major

sponsorship programme. Police forces are said to be enthusiastic about

the deal, which would raise funds for community projects.

This article was first published on Marketing

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