Sega is looking to advertise its latest PC racing game on the side
of the nation’s police cars.
The firm is in talks with several constabularies about a deal which
would see branding for the Sega Rally MMX on police vehicles.
If successful, Sega may link up with other services as part of a major
sponsorship programme. Police forces are said to be enthusiastic about
the deal, which would raise funds for community projects.
This article was first published on Marketing