Red prevails in McAfee repitch
Celeste Altus and Hannah Marriott, PR Week UK, Wednesday, 28 February 2007, 4:11pm,
SANTA CLARA, CA: The Red Consultancy has managed to hold on to its global McAfee account after the computer security firm staged a major review.
Red's London office has co-ordinated all of McAfee's PR programmes and agencies across EMEA for more than five years, while Red's San Francisco office has overseen the US business since 2005.
The agency was among several contenders to take part in the review (PRWeek, 19 January).
McAfee V-P of world-wide corporate and executive communications Siobhan MacDermott declined to disclose the identity of the other firms involved.
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