The department has assigned Carat to develop a planning strategy for the department’s “Now Let’s Talk Money” campaign.
The DWP win is another coup for Carat, which has won the Royal Navy and Royal Marines planning business off Mediaedge:cia since winning a place on the COI roster a year ago,
The latest communications push has been devised to help low earners manage their finances. Advice includes how to get a bank account and how to take out low-cost loans.
This article was first published on Media Week