Patak’s, one of the country’s fastest growing brands is planning to
take its Indian sauce and spice range into the burgeoning frozen-meals
sector with the purchase of Scottish food firm Top Hat.
Dundee-based Top Hat has a turnover of pounds 7m and owns the Maharani
range of frozen Indian ready meals.
According to Mintel (March 1997), the frozen ready-meals market has
grown by 40% since 1991 and will be worth pounds 608m by the end of this
year. Frozen curry sales have risen 72.5% since 1992.
Patak’s marketing director Phil Lynas said there would be new product
development over the next year.
Earlier this month the company appointed Mitchell Patterson Grime
Mitchell to develop a new generic TV advertising campaign.
Patak’s already produces pickles, pastes, sauces, pappadams and ambient
ready meals. It produces over 150 tonnes of foods every day from four UK
The acquisition of Top Hat gives Patak’s a further factory and a company
with experience in developing frozen meals and supplying leading
Patak’s was started in the 1950s by the late Laxmishankar Pathak, who
passed on the business to his son Kirit in 1970.
The company remains family-owned but is now a multi-million pound
This year Patak’s sales grew by 33%, twice the rate of the Indian food
category as a whole.
The company was not available for comment on the acquisition but the
first production of Patak’s branded frozen meals is likely to begin in
This article was first published on Marketing