Tesco boosts bosses

LISA CAMPBELL, Marketing, Thursday, 25 September 1997, 12:00am,

Tesco is putting more management muscle behind its non-food sector by giving commercial director Simon Uwins the sole responsibility for non-food areas.

Tesco is putting more management muscle behind its non-food sector

by giving commercial director Simon Uwins the sole responsibility for

non-food areas.



The retailer has appointed two new commercial directors. Andrew Batty

will look after meat, fresh produce and dairy, while Sandra Turner takes

charge of dry groceries and household products. They replace Colin

Smith, who is moving over to become a retail managing director.



Commercial director Steve Ager remains in place looking after alcohol

and bakery. Tesco now has four commercial directors.



A Tesco spokesman said the changes will put expertise behind the areas

that are driving sales, such as clothing, CDs, and books. Last week,

Tesco reported that non-food sales have risen by 40%.



This article was first published on Marketing

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