BELOW-THE-LINE: BRIEFS

Double for Triangle

Radio Rentals and the Burton Group subsidiary Evans have both appointed

Triangle Communications as their below-the-line agency. The agency will

provide a broad-ranging below-the-line service for Radio Rentals, while

Evans has briefed the shop to develop a data-driven marketing programme

and an aggressive promotional drive.

Vintage deal

Conseil Interprofessionnel du Vin du Bordeaux has awarded its below-the-

line account to TBWA Direct. The agency has been asked to create a full

consumer and retail campaign to work through the licensed trade, to

stimulate consumer loyalty and improve store presence.

Puma scores

International sports company Puma has signed a pounds 15m five-year

contract with Leeds United Football Club for the rights to supply

playing, training and replica strips.

Spreading good news

St Ivel Utterly Butterly is celebrating its first birthday with a pounds

1.3m on-pack promotion. The promotion will feature birthday cards

offering consumers the opportunity to win one of more than 50,000

prizes.

Lee gets the blues

Lee Jeans is to back the release of the music from its current TV and

cinema ad campaign. Lee has joined record company Silvertone in putting

together magazine and newspaper competitions, and posters in support of

Baby Lee by blues guitarist John Lee Hooker.

Leisure voucher push

Whitbread Leisure Vouchers is targeting 600 creative directors in direct

marketing and sales promotions agencies with a direct mail push, through

Judith Donovan Associates. The aim is to communicate the role vouchers

can play in ensuring the success of a below-the-line campaign.

Revolver is on target

The British-American Tobacco company has appointed Revolver

Communications to handle PR and sampling for Lucky Strike cigarettes.

The agency is working with One Four One, the Bates Dorland subsidiary,

which handles sales promotions.

Tequila’s new recruit

Sales promotion agency Tequila has recruited a new account manager to

work across a range of accounts, including Rothmans UK. Ed Burnand joins

the agency from CBA Marketing and Promotions Agency.

Agency strikes Golding

Golding Products, the computer media and accessories distributor, has

appointed Osborne Publicity Services as its PR agency.

Osborne will be supplying a full PR service as well as producing the

company’s 1997 brochure.

New name in the McCann

McCann-Erickson has renamed its regional PR network. Formerly McCann PR,

the consultancy network is to adopt the group’s full name to become

McCann-Erickson Public Relations.

This article was first published on Marketing