But finding the right candidate will prove an enormous challenge. Ingram has been a strong leader at Grey but has made little lasting impact on the agency's image. Grey now needs a miracle-worker and one prepared to risk their career by taking on the challenge.
The new CEO will also need a keen new-business sense, because, by the time they join, there is a possibility that they will not only have to replace AOL's billings, but also Nokia's - a gargantuan effort, to say the least.
This article was first published on Campaign