Would-be mayor Ken Livingstone calls in Mustoes.

Maverick MP Ken Livingstone has called in ad agency Mustoe Merriman

Herring Levy in an effort to convince Tony Blair that he should be one

of Labour’s shortlisted candidates for Mayor of London. The former GLC

leader is relying on supporters’ donations to pay for ads.

The agency is working on a series of press ads that will break in

March.

They are expected to call on the Labour leadership to accept

Livingstone’s candidacy. While Mustoes declined to reveal the content,

it described the executions as ’hard hitting’.

Livingstone has said he ’will not go quietly’ if his move to stand for

mayor is blocked. Labour is still undecided on the rules for selecting

the candidate, although Livingstone believes the National Executive

Committee panel, which shortlists Labour candidates, has been rigged

against him.

The election takes place in May 2000

This article was first published on Marketing