ITV picks TBWA’s Carter
ITV has appointed Sam Carter, a 26-year-old account supervisor at TBWA,
as its marketing manager. Carter, who has also worked at J Walter
Thompson and Hoare Wilkins, will join the network next month. She will
report to Barry Cox and work with M&C Saatchi on the pounds 5m
advertising campaign which is being planned by ITV’s Marketing Group for
Times papers widen Net
More than 38,000 on-line readers have registered with The Sunday Times
and The Times following their launch on the Internet earlier this month.
About 400,000 entries have been recorded into their Internet sites. The
Times and The Sunday Times are the first UK newspapers to publish seven-
day interactive editions on the Internet. Their site locations are:
http://www.the-times.co.uk and http://www.sunday-times.co.uk.
Mail wins Today readers
The Daily Mail’s promotions to capture readers of the former Today
newspaper have been the most successful, according to YMG Carat. The
Daily Mail ran a radio campaign offering Today readers a week’s papers
free, and eight weeks’ at half price.
A free copy was also mailed to all home delivery Today readers. The
title’s circulation rose by 93,000 in November. However, media buyers
are awaiting results for January and February, when the promotions have
MOF invades Singapore
More O’Ferrall has entered the Singapore transit shelter advertising
market, acquiring a 30% stake in Capital City Posters for pounds
160,000. The company currently has about 350 advertising panel sites and
100 bus shelters around Singapore. More O’Ferrall said the move
indicated its commitment to seek fresh international markets.
Yell makes presence felt
Yellow Pages has launched its own Internet service, called Yell. It
comprises three key products, Yellow Web, which offers information on
other web sites, Film Finder, listing films and times at 400 UCI
cinemas, and Electronic Yellow Pages which provides company addresses
and telephone numbers across the UK. Yell is on http://www.yell.co.uk.
Maiden Outdoor said revenue from new clients amounted to more than
pounds 3m last year, with transport, travel and fmcg advertisers
spending heavily. New advertisers on Maiden sites included Colman’s of
Norwich, Kraft Jacobs Suchard, Club 18-30, and South African Airways.
Nickelodeon video deal
Nickelodeon Video & Audio Works and Paramount Home Video are joining
forces in an international distribution arrangement to launch
Nickelodeon’s video products overseas. The videos will be launching in
the UK, Australia and New Zealand next month, with a launch in Germany
planned for May and Brazil in July.
This article was first published on Marketing