Starcom wins £32m EMI account

Elizabeth Barrett, Media Week, Friday, 22 December 2006, 10:42am,

Starcom has won the hotly contested £32m media planning and buying account for music company EMI Records.

The agency beat incumbents Carat and Media Campaign, plus the7stars and MindShare to the business following a lengthy five-way pitch.
The win caps a fruitful month of new business activity for the Publicis-owned agency, which also picked up the £20m Premier Foods account at the start of December, following a final shoot out with rival agency Carat.
According to Nielsen Media Research, EMI spent £11.9m on media over the last 12 months using TV, outdoor, press, online, radio and cinema channels.
EMI Records manages a diverse stable of artists, including Robbie Williams, Coldplay, Kate Bush and The Magic Numbers. It falls under the EMI Group umbrella, which is part of Capitol UK.

This article was first published on Media Week