Outdoor breaks through 10% share barrier

Julia Martin, Media Week, Wednesday, 20 December 2006, 2:09pm,

Outdoor has broken through the 10% revenue share for the first time in the third quarter of 2006, according to the Outdoor Advertising Association.

The months from April to June saw the sector's slowest growth since 2002, but figures released for Q3 show a recovery, growing from £223.3m to £ 231.9m.
Outdoor now has 10.4% share of the market, behind TV on 39.7% and national newspapers on 14.6%. The figures refer to display advertising and exclude direct mail and directories.
Alan James, chief executive of the OAA, said: "This is a great figure. Outdoor is clearly moving up a pace and with more exciting communication opportunities coming from digital screens next year we are anticipating real growth in the medium."

This article was first published on Media Week