Wimpey drops kitten
Housebuilder, Wimpey Homes, is adopting a new corporate logo. The
previous design, a kitten cuddling up to the Wimpey name, is being
replaced with a type-only logo.
Express/M&S food offer
The Daily and Sunday Express have linked up with Marks & Spencer in a
joint promotion offering readers a total of pounds 75,000 of free food
shopping. The promotion launches on November 25 and will be supported by
national TV advertising, through DMB&B, and window posters and ticketing
Bacardi adds tastings
Bacardi Rum is to support its pre-Christmas advertising campaign with
consumer tastings in 450 supermarkets across the UK. Consumers will also
be offered money-off vouchers or free Bacardi Rum glasses.
Queen’s China for PR hit
Buxton-based Osborne Publicity Services is to manage a national trade
and consumer PR campaign for Queen’s Fine Bone China.
Dixons takes to Parcs
Dixons is running a November joint promotion offering customers a pounds
350 Center Parcs holiday with every participating Packard Bell
Multimedia PC sold.
Brewer hires McCann’s
Edinburgh-based McCann-Erickson PR Scotland has won business from
Scottish Brewers’ ale brands Theakston and Raeburn.
Oasis backs Hall of Fame
Coca-Cola Schweppes Beverages’ adult soft drink Oasis is to sponsor
Capital Radio’s Hall of Fame over Christmas and the New Year, in a deal
valued at pounds 200,000.
Teacher’s sails ahead
Teacher’s Scotch Whisky has renewed its pounds 1m sailing sponsorship of
the Round Britain Challenge for 1996. The challenge offers 60 amateur
sailors the change to compete alongside professionals in the Round
Dazed appoints agency
Carol Hayes and Associates has won the public relations account for
cult-style magazine Dazed and Confused.
Hewlett-Packard has signed up as a sponsor and technical partner for the
Team Rahal Indy Car racing team. HP will use the motor sports
sponsorship to push its support services.
Walkers grabs girls
Walkers Snack Foods is using an all girl biker team for a nationwide
sampling campaign of Walkers 50g and 60g grab bag size crisps. The Grab
Bag Girls will be targeting hungry young males with the message ‘big
value for big boys’.
IMP man exits to Scala
IMP creative director, Andy Blackford, is leaving to join strategic
planning agency Scala.
This article was first published on Marketing