The beleaguered Prince of Wales is breaking into the dairy business with
the launch of a range of gourmet cheeses.
Two mature Gloucester cheeses - one with herbs and one with herbs and
garlic - go on sale this week in grocery outlets and delicatessens
throughout the UK.
The cheeses are part of the Duchy Originals gourmet provisions business,
which is owned by the Prince of Wales’s Charities Trust. Described as
organic and vegetarian, the cheeses have been developed by Malvern
Cheesewrights in Worcestershire. The Duchy is now considering launching
other dairy products to accompany the cheeses.
The Duchy Originals label was launched in 1992 with an oaten biscuit
range. In March this year it expanded into the soft drinks business with
two fruit juice blends produced by Coca-Cola Schweppes Beverages. The
drinks: Duchy No.1 and No.3 are now sold in Tesco, Sainsbury, Asda and
Princes Charles’ venture is intended to boost the economy in his Duchy
of Cornwall, encouraging raw material producers and manufacturers to
work together. The Duchy is expected to start exporting the home grown
products next year.
To accompany the cheeses, the Duchy Original company has also launched a
new Orange biscuit using wheat and oats from the Duchy of Cornwall’s
Home Farm near Highgrove in Gloucestershire.
This article was first published on Marketing