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Pepsico has bought Tropicana, the world’s biggest fruit juice

company, from Seagram for pounds 2bn. Sources believe the ad account,

held by FCB, will be realigned within the BBDO network, which holds all

other Pepsi advertising accounts.

The film director Mehdi Norowzian is to appeal against last week’s High

Court decision that Guinness’s 1995 ’Anticipation’ commercial by Arks

had not infringed the copyright of his short film called Joy.

The Cardiff-based broadcaster S4C has appointed Richard Moreman,

business director at MindShare, as its advertising and sponsorship

director.

Virgin Atlantic may be the new sponsor of this year’s Notting Hill

Carnival after Nescafe announced a last-minute decision to pull out. The

sponsorship deal, worth pounds 350,000, would provide a perfect

marketing opportunity for Virgin Atlantic to promote its latest route to

the Caribbean. A source said it would be called Virgin Atlantic Notting

Hill Carnival.

ITV has promised a ’marketing blitz’ to accompany the network’s new

autumn programming line-up, unveiled to media buyers on Tuesday. There

will be heavy on-air promotion and press, poster and radio work, as well

as a new logo. Commercial and marketing director John Hardie said the

idea was to ’create an expectation of significant new programming’ on

the network.

US book-shop chain Borders, set to launch in the UK this summer, has

appointed Bean Andrews Norways Cramphorn to create its advertising. The

agency already works with Books Etc, which Borders took over earlier

this year.

Young & Rubicam’s advertising to launch Ford’s new car, the Cougar, will

feature Dennis Hopper, the American actor famous for his roles in Easy

Rider, Apocalypse Now and Blue Velvet.

Chanel marketing director Stephen Gilbert has left after eight years

with the luxury goods firm. Gilbert, who was responsible for launching

Chanel’s latest brand, Allure, said his departure was by ’mutual

agreement’ and he is seeking a similar role with another company.

Hazlewood Foods has appointed McBains to handle advertising for its new

Gary Rhodes frozen ready-meal range, Rhodes To Home.

Euro RSCG Direct has been appointed to handle a through-the-line

campaign for Royal Doulton jewellery. The campaign will comprise

national press advertising and direct mail.

Ski yoghurt has relaunched its Extra Fruit brand with a pounds 2m

national TV campaign this week. The 30-second commercial, created by

Bates Dorland, is called a ’Latin Lesson for Fruit lovers’.

This article was first published on Marketing