THIS WEEK: Jersey Tourism has unveiled ...

Marketing, Thursday, 21 November 1996, 12:00am,

Jersey Tourism has unveiled the new pounds 50,000 pan-European identity for the Channel island, through design agency Jones Knowles Ritchie. The new logo, which reflects Jersey’s combination of beaches, sea and beautiful scenery, replaces the outline of the island, Jersey’s former badge. It will be introduced in January and will feature alongside the UK television and press advertising, created by Mellors Reay and Partners, which features Lillie, the Jersey cow. The new design will also be used on publicity posters, brochures and stationery.

Jersey Tourism has unveiled the new pounds 50,000 pan-European identity

for the Channel island, through design agency Jones Knowles Ritchie. The

new logo, which reflects Jersey’s combination of beaches, sea and

beautiful scenery, replaces the outline of the island, Jersey’s former

badge. It will be introduced in January and will feature alongside the

UK television and press advertising, created by Mellors Reay and

Partners, which features Lillie, the Jersey cow. The new design will

also be used on publicity posters, brochures and stationery.



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