THIS WEEK: Marketing role cut by Richards

Womenswear brand Richards has suffered a casualty in its marketing

department as a result of a reshuffle.

Head of visual marketing and merchandising Nina Custerson left the

company last week in a reorganisation of the marketing operation. Parent

company Sears refused to comment on Custerson’s departure.

Custerson’s dual roles of store design and customer service have now

been split between marketing and retail operations. Customer service

goes to sales and marketing director Stella Hartley, while store design

falls to Helen Pringle, who becomes retail operations director.

Custerson’s departure comes as Richards trials a new format and

advertising in the north-west with a view to a spring relaunch.

The brand, which is aimed at the more fashionable mature woman,

appointed M&C Saatchi in the summer to work on advertising and brand

strategy.

This article was first published on Marketing