Together teamed up with media agency Feather Brooksbank on data planning to find out more about women's bra-buying habits ahead of the pitch.
The agency is now charged with strengthening Playtex's online presences, redeveloping the Playtex website and producing new online content.
The new website will have magazine-style content with lifestyle articles, as well as tips on buying the correct bra size. It will make it easier for customers to browse the Playtex range and then buy online, via third-party retailers.
Jason Burrows, partner at Together, said: "By getting to know the kind of consumer that Playtex wants to reach, her world view and where she can be found, both off and online, we were able to really understand the kind of website that would engage and inspire her. It was this that guided all our creative and planning work."
The Together client roster includes Thomas Cook, Nivea and Alton Towers.
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This article was first published on brandrepublic.com