P&W helps keep spirit of Christmas alive at Tesco

The range includes 600 products and is divided into three sections, classic, luxury and finest.

Photography for the range focuses on the traditional spirit of Christmas. It features period lifestyle images which makes the packaging collectable.

Adrian Whitefoord, managing partner of Pemberton & Whitefoord, said: "P&W has designed the livery for Tesco Christmas for the last seven years and every year it presents a major creative and logistic challenge. Making the range subtly different year-on-year is vital and this year we were very pleased with the design theme, which featured translucent snowflakes that appeared to create frost on the packs."

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This article was first published on brandrepublic.com