This is damn funny. And ridicules some very serious Wieden & Kennedy work for Honda in the process. Here, the 118 guys are in a carpark making all kinds of noises in front of a conductor as they imitate sounds from a car journey. Spanking of bottoms, and yelps ensue.
Creative director: Anson Harris
2. AMBX PHILLIPS, "GAMES BREAKOUT"
This high-impact short for gaming technology was the only UK viral to win a gold Cyber Lion award at Cannes. The action sees a computer game character in the virtual world seek revenge on a group of gamers controlling him in the real world. An unexpected twist makes this a hit.
Agencies: Five by Five, The Viral Factory
Creative: The Viral Factory
3. TANGO CLEAR, "IT'S CLEAR WHEN YOU'VE BEEN TANGOED"
In this take off of Sony's "balls" ad, pieces of fruit bounce down a street in Swansea, smashing windows, disturbing a frog and covering a woman at the bottom of the hill.
Agency: Clemmow Hornby Inge
Creatives: Micky Tudor, Thiago De Moraes
4. POT NOODLE, "FUEL OF BRITAIN, ISN'T IT"
A continuation on the theme of pot noodle mining TV ad, the Welsh miners in this clip claim that after the Ice Age, the tectonic plates that connected Italy and Wales split off and "the pasta went with Italy and the noodles stayed in Wales".
5. HP, "FINGERSKILZ.TV"
This viral for HP's PSG division ran around the time of the World Cup and fooled viewers with computer-generated finger-football skills. With a football character drawn on his hand, "Dave B" uses his fingertips to play keepy-uppy.
Agencies: McCann Erickson, MRM
Creative director: Matthew Mayes
6. SMIRNOFF TEA PARTY
Bartle Bogle Hegarty New York pulls off some hilarious work here; it's a bunch of preppy kids rapping about being posh in America. Lots of close-to-the-bone lyrics show some real attention to detail and great observational wit. It's shot in classic Hype Williams hip-hop style and is a very pleasant way to pass a minute.
Agency: BBH New York
Creative director: Kevin Roddy
7. MOUNTAIN DEW MASTER
What better genre to send up for a branded viral than kung-fu movies? This viral sees a wannabe martial artist climb cliffs to reach an elite training school. And the discipline they train night and day for? It can only be described as "slaps".
Agency: BBDO New York
Creatives: David Lubars, Bill Bruce
8. LYNX "BILLIONS"
Pushing the boundaries of the "Lynx effect", this viral is definitely one for the boys and is firmly grounded in the internet's route to popularity ... tits.
Agency: BBH London
Creative director: Rosie Arnold
A viral to make Johnny Knoxville proud, this one sees a caped crusader in a crash helmet sat on the bonnet of a Toyota Rav4 as his mates drive around an industrial estate looking for something on a map. The something turns out to be a bit of a hardship for our man on the bonnet.
Agency: Saatchi & Saatchi
Creatives: Richard Denney, Dave Henderson
10. REMINGTON PUBIC ART
Good visual gag, supporting Grey's tongue-in-cheek idea about appearance being everything. Lots of deadpan, overly serious acting and a no-expense-spared approach to slapping this viral together makes for an entertaining watch.
Agencies: Grey London, The Viral Factory
Creatives: David Alberts, Alex Fraser.
This article was first published on Campaign