Direct News: Match.com plots retention push

The dating site, which has more than 15m users, has hired data analytics firm Experian to handle a customer segmentation project to create more targeted campaigns.

The email work will span 32 countries and be tailored to the recipient's demographics and registered preferences.

Experian will evaluate the work by analysing clickthrough rates and member transactions.

Match.com was launched in 1995 and has members in more than 240 countries. It also offers Match.com Mobile, which allows members to meet via their mobile phones.

This article was first published on Marketing