Marketing Mix: I’ll name that brand in one!

The founder of the company behind Brand X was born in Chesterfield

in 1818. At the age of 14, he undertook a seven-year apprenticeship in

his chosen trade and within ten years had established a thriving

business.

The company’s biggest success, however, happened by accident in 1899

when a travelling salesman dropped his sample boxes all over a

prospective customer’s shop-floor. As he gathered them together in

panic, the shop owner suggested mixing the products up and selling them

all together.

A huge brand was born - although the little character who still

personifies the brand was not created until 1929, some 30 years before

this pack was on sale. Nowadays, you’ll find him not just on, but also

in, every single pack which features, in total, eight different types of

confectionery.

The brand name reflects the nature of the product - which is, literally,

a very mixed bag. Can you identify it? If so, put your answer on the fax

- 0171-413 4504. If you’re right, you could win a bottle of bubbly.

Last week, our mystery brand was Ajax and our champagne-winner is

Margaret Drye of Buckingham Research Associates

This article was first published on Marketing