The press ads will run globally in all Rolls-Royce's markets. The campaign targets high net-worth individuals, with ads running in titles including Wealth Management, Who's Who in The City and the Wall Street Journal. Harrison Troughton Wunderman (HTW) has created six executions emphasising the marque's prestige. Separately, Rolls-Royce is due to launch its first convertible model at the Detroit Motor Show in February; it is believed that HTW will create a worldwide campaign to support the model.
Creative agency: Harrison Troughton Wunderman
Media agency: Vizeum.
This article was first published on Marketing