B2e's home mover product gains UK-wide coverage
by Joe Lepper, brandrepublic.com, Thursday, 07 December 2006, 7:30am,
LONDON - Data firm B2e has bolstered its Eventis product, which aims to identify householders considering moving home or changing mortgage, to give it UK-wide coverage.
The product uses information supplied by the Coal Authority and has benefited from further data from the authority's newly created national Group Stability Reports service.
Adding this data means that the product is no longer restricted to areas where mining was carried out.
The product is being marketed at mortgage providers either as a hosted service, through regular daily updates or as a single batch. It is also being aimed at utility and telecom firms as well as other financial services companies, particular for customer retention work.
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This article was first published on brandrepublic.com
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