Bank loses chief marketer to BA

British Airways Holidays has poached Edward Pertwee, one of the key

marketers behind NatWest’s current brand-building advertising, for the

role of marketing communications manager.

Pertwee will report to head of sales and marketing at BA Holidays,

Tricia Warwick. He helped develop NatWest’s soap-opera style ads based

around the activities of the Canning family which were intended to form

the backbone of the bank’s brand building and product marketing over the

next three to four years.

The move comes as BA makes increasing efforts to broaden its brand from

its core business as an airline into a complete travel provider.

BA Holidays, which provides package holidays via BA scheduled flights,

is seen as a crucial part of the strategy.

Pertwee’s role at NatWest included managing the bank’s relationship with

its floating roster of marketing communications agencies, which is

understood to be under review.

This article was first published on Marketing