CAREERS: A question of careers - Direct marketing is taking the lion’s share of the marketing budget, our survey reveals

Marketing, Thursday, 20 August 1998, 12:00am,

Direct marketing is more important than advertising to most sales and marketing managers when it comes to allocating budget.

Direct marketing is more important than advertising to most sales

and marketing managers when it comes to allocating budget.

Advertising is followed by sales promotion and public relations. More

than half of those surveyed felt sponsorship was the least important

item on the marketing agenda.

If you’re in sponsorship it sounds like you need a direct marketing

campaign to raise your profile.

This article was first published on Marketing

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