Woolite relaunch

STEVE BELL, Marketing, Thursday, 20 August 1998, 12:00am,

Hand-washing detergent Woolite is being relaunched this month using a new formula, which includes substances to soften garments. Promotional activities for the Reckitt & Colman-owned product include tie-ups with 152 Edinburgh Woollen Mills shops.

Hand-washing detergent Woolite is being relaunched this month using

a new formula, which includes substances to soften garments. Promotional

activities for the Reckitt & Colman-owned product include tie-ups with

152 Edinburgh Woollen Mills shops.

This article was first published on Marketing

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