Unisys looking for new agency

Computer company Unisys is reported to be looking for an

advertising agency just one month before a multimillion-pound relaunch

by Bozell Worldwide.

The company is keen to shake off its old image as a mainframe specialist

and reposition itself as a one-stop shop that manufactures, installs and

maintains corporate computer systems.

The new campaign will focus on Unisys’ various divisions and expertise

in areas such as fraud and banking.

The worldwide launch on September 23 coincides with the first

anniversary of the appointment of Lawrence Weinbach as chief executive

officer.

’The campaign is based on extensive research to re-evaluate and

reposition the company. We have changed dramatically since we formed in

1986, when we were solely a mainframe company,’ said a Unisys

spokesman.

He denied claims that Unisys is seeking another advertising agency.

’Bozell Worldwide is our agency of choice and we have no intention to

make changes,’ he said.

However, a number of London agencies confirmed they have been approached

about the account.

This article was first published on Marketing