New campaign: E.ON
Marketing, Wednesday, 29 November 2006, 12:00am,
E.ON is promoting its sponsorship of the FA Cup with a series of idents around match coverage, the first of which breaks this Friday, ahead of Kings Lynn's home tie against Oldham.
The energy firm is sponsoring the tournament for the first time this year. The first ident features Championship side Sunderland; entitled 'Shoot the O', it shows Sunderland fans hoofing footballs through a giant E.ON sign. E.ON is backing the TV work with a raft of promotional activity as well as a series of print ads in FA Cup match-day programmes.
Creative agency: RKCR/Y&R
Media agency: Initiative.
This article was first published on Marketing
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