THIS WEEK: Sainsbury’s this week launched its Reward card

Sainsbury’s this week launched its Reward card backed by a national

television and poster campaign through Abbott Mead Vickers BBDO.

The supermarket chain aims to sign up six-and-a-half million customers

to the loyalty card by the end of the year. The card offers vouchers on

points collected by shopping at its stores. The vouchers can be spent at

Sainsbury’s Homebase or Texas stores, or swapped for Air Miles. One

point is collected for every pounds 1 spent at the retailer.

This article was first published on Marketing