iTunes runs activity on iconic Coca-Cola billboard

Nicola Clark, Marketing, Wednesday, 22 November 2006, 12:00am,

Coca-Cola is to share its famous Piccadilly Circus billboard for the first time since it started advertising on it in 1954 as part of its marketing partnership with Apple's iTunes.

The activity is the latest extension of Apple's pan-European marketing partnership with Coca-Cola. The former will use the site as an interactive billboard to invite consumers to text in a code word in order to receive up to 1000 free iTunes downloads.

Tomorrow (Thursday), Apple and Coca-Cola will launch a two-week 'iPod spotter' campaign. A street team will hand out cans of Coke and iTunes gift cards to consumers with iPods who visit Piccadilly Circus.

Earlier this week Apple secured a deal with six airlines - Air France, Continental, Delta, Emirates, KLM and United - to introduce iPod seat connections that will enable air passengers to power and charge their iPods during flights.

In May, MTV and Microsoft announced the launch of a rival to Apple's iTunes called Urge, which uses Microsoft's Media Player to allow users to download MP3 tracks.

This article was first published on Marketing