Already in the Philippines, Singapore and Malaysia, the online trading giant is promoting its foray into Thailand with a below-the-line and online push targeting SMEs and entrepreneurs.
Breaking at the end of November, the campaign aims to "aggressively acquire Thai sellers and to encourage them to begin selling across borders", said an eBay spokesperson.
eBay launches in Thailand
Media Asia, 21 November 2006, 10:45am
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BANGKOK - eBay is launching in Thailand, announcing its arrival with a marketing push by M&C Saatchi.
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