Bass is hoping to revitalise the alcopops sector by launching a
low-calorie version of its Hooch brand. Hooch Light launches at the end
of July, with a heavyweight consumer PR and press advertising campaign.
The advertising will be handled through Euro Wnek Gosper RSCG. Bass is
still talking to PR agencies. Hooch Light will have the same taste and
alcoholic strength as the original version, but 50% fewer calories.
Virgin Cola has appointed Swag Mukerji as its new managing director, as
the brand embarks on its biggest advertising campaign to date.
Mukerji joins from United Biscuits, where he was business integration
director for McVitie’s International. Former managing director Nick
Kirkbride has left the company.
The Mobile Phone Store has appointed a new managing director as the
chain aims to double in size. Nigel Knight joins from BT Cellnet ,where
he held the post of general manager and director of call
Baxters Foods has handed its pounds 1m media planning and buying account
to Feather Brooksbank. The business was formerly handled by BBJ Media
Littlewoods’ retail division has restructured its marketing department
and appointed the former vice-president of marketing for Avon Cosmetics,
Gillian Wilmot, as director of direct catalogues. Phil Anderson, head of
marketing at Thorntons, joins as director of world-class marketing. Both
report to Littlewoods’ group marketing director, Susan Murray.
Virgin Radio has signed a pounds 200,000 sponsorship deal with Wembley
Under the agreement, Virgin Radio will have branded sites in and around
the arena, and Virgin Radio will be played during event days and as
guests enter for concerts.
Scottish Radio Holdings has confirmed it has bought Vision, the
Birmingham-based poster contractor, for pounds 15.7m. The two partners
in the business, Gerry Bew and John O’Hara, are to stay on and run the
company (Analysis, page 16).
Virgin Holidays is looking for an advertising agency to handle its
pounds 3m business. The account is currently handled by several design
agencies, but marketing director Kathryn Street plans to appoint an ad
agency to develop and implement a campaign to combine its long-haul and
Department store Allders is seeking a new agency for its press
advertising account, worth pounds 5m. The move leaves the incumbent,
Bates UK, with Allders’ broadcast and poster advertising, which the
agency handles on a project basis. Five agencies have been
Virgin Entertainment has appointed Kerry Lee to the new position of
retail marketing manager, reporting to marketing director Andy Kendrick.
Lee joins from HMV, where she was advertising manager.
Jewson’s incumbent agency, J Walter Thompson, will handle the creative
brief for the Jewson side of the Dundee store, which it plans to open as
a joint venture with Homebase. It is still talking to agencies regarding
Johnson & Johnson is to sponsor a new government-backed charity, Safe
Kids UK. Set up to fight accidental child death and injury, it is a
British version of a multi-million-dollar charity established in the US
by Johnson &Johnson 11 years ago.
Lloyds TSB is planning to launch a car-leasing and home-shopping service
to its 600,000 Gold Service current account holders. The car-leasing
service is being offered through its Black Horse Vehicle Management
subsidiary, and the home-shopping service will be available through the
internet or phone. A direct mail drive will be launched next week
through WWAV Rapp Collins.
WH Smith has created a new division called WH Smith Direct, which will
incorporate WH Smith Online, The Internet Bookshop and Helicon
Publishing, as well as the company’s interests in digital interactive
television through Open.
This article was first published on Marketing