New campaign: Sky Sports
Marketing, Wednesday, 15 November 2006, 12:00am,
Sky Sports is launching an outdoor campaign next week to promote its coverage of the Ashes cricket series between England and Australia, which starts on 22 November.
The ads, which feature images from last year's series in England, use the tagline 'Here we go again'. The work is intended to build on the rivalry between the two teams and sets of fans by using straplines such as 'Bush-whacker', 'Go walkabout' and 'Pros and cons'. The posters will be supported by TV, online and press activity. The work has been created by Brothers & Sisters, which is working with Sky on an interim basis following its split from United London.
Creative agency: Brothers & Sisters
Media agency: MediaCom.
This article was first published on Marketing
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