Data intelligence software Horizon produces PDF and Excel format reports on business penetration levels in existing UK customer databases. It also provides customised graphs, charts, analysis, audit reports and future prospect records.
Nigel Bennett, sales director at Market Location, said: "Marketers and sales professionals are best positioned to take ownership as they are predominantly tasked with customer retention and acquisition.
"It is imperative they have access to data intelligence at the touch of a button to give clear direction to their activities."
He added that Horizon would deliver, "what many serious data warehousing installations have failed to do", by providing an affordable and flexible programme for marketing professionals.
Bennett joined Market Location as its first sales director in August from Experian, where he was business development director for B2B marketing.
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This article was first published on brandrepublic.com