NEWS: Agency gift for charity clients

Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day

DRTV ad for its five charity clients from the budget which it would

normally have paid for corporate Christmas cards.

The agency is producing a two-minute commercial for the five charities:

the National Society for the Prevention of Cruelty to Children, Age

Concern, Oxfam, Scope and Shelter. It will be shown on Channel 4 in the

afternoon.

The commercial will show a series of emotive shots relevant to each

charity and will ask viewers to donate pounds 15 via an 0800 number.

‘This type of appeal, featuring a number of different charities in the

same commercial, is the first of its kind,’ said John Watson, chairman

and managing director of WWAV Rapp Collins. ‘We anticipate that it will

generate a significant response.’

This article was first published on Marketing