NEWS: Safeway ABC to aid travel offer

Safeway is further breaking down the increasingly blurred barriers on

the high street with news that it is setting up a dedicated travel

booking service.

From the new year, holders of Safeway’s ABC loyalty card scheme will be

able redeem points for discounts on any holiday from the major travel

firms.

By collecting 300 points, customers could save pounds 40 off a pounds

400 holiday, whereas a cashback option would amount to pounds 3. Backing

the promotion will be a pledge that if customers find the same holiday

cheaper Safeway will refund twice the difference.

The phone service, run by Page & Moy, will be branded the Safeway

Holiday Line and is designed to lock customers into its five million-

trong loyalty scheme. Safeway expects a peak redemption of 5000

holidays a month.

Next year Tesco and Sainsbury’s are launching financial services and

Asda is looking at selling gas and electricity in its stores.

This article was first published on Marketing