NBC sports deal

RAYMOND SNODDY, media editor of The Tim, Marketing, Thursday, 19 November 1998, 12:00am,

NBC and Parallel Sport, a London-based international sports marketing company, have joined forces to form CNBC Sports International, to supply ’executive’ sports programming to CNBC Europe and CNBC Asia.

NBC and Parallel Sport, a London-based international sports

marketing company, have joined forces to form CNBC Sports International,

to supply ’executive’ sports programming to CNBC Europe and CNBC Asia.

This article was first published on Marketing

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