Granada Home Technology

DANNY ROGERS, Marketing, Thursday, 19 November 1998, 12:00am,

Granada Home Technology has decided to exploit TV presenter and columnist Jeremy Clarkson’s politically incorrect reputation in a new TV ad which breaks this week. The ad, created by Abbott Mead Vickers BBDO, is part of a pounds 3m pre-Christmas burst to promote Granada’s digital TV rental service.

Granada Home Technology has decided to exploit TV presenter and

columnist Jeremy Clarkson’s politically incorrect reputation in a new TV

ad which breaks this week. The ad, created by Abbott Mead Vickers BBDO,

is part of a pounds 3m pre-Christmas burst to promote Granada’s digital

TV rental service.

Designed to position rental as a low-risk way to access digital

television, Clarkson flirts with two girls and says: ’You know when you

fancy something, but you’re not sure you want to make the commitment?’

GHT’s last ad with Clarkson featured a consumer slapping his own face

with a fish because he had invested in obsolete technology.

This article was first published on Marketing

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