Fuse snapped up by Weber venture

PR Week UK, Thursday, 02 November 2006, 12:00am,

Fuse PR has been acquired by North American consultancy Racepoint Group.

Racepoint - which is part of Larry Weber's marketing services company W2 Group - acquired the London tech agency this Wednesday.

The move follows weeks of speculation that Weber has been looking to buy a UK  tech agency.

Fuse's co-founder and MD Jay O'Connor becomes managing director of European operations, while partner and co-founder Philip Sheldrake is now Race-point's director of digital strategies Europe.

Weber is chairman of W2, which he launched in 2004.

Pembridge Partners LLP advised Fuse on the acquisition.

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