Microsoft pre-Christmas ad campaign

STEVE BELL, Marketing, Thursday, 19 November 1998, 12:00am,

Microsoft begins its pounds 2m, pre-Christmas advertising push this week, with a campaign produced by a group of six above- and below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek Gosper. Six-sheet posters will attempt to whip up consumer enthusiasm for the software giant’s latest releases, including Microsoft Encarta Reference 99 and Windows 98.

Microsoft begins its pounds 2m, pre-Christmas advertising push this

week, with a campaign produced by a group of six above- and

below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek

Gosper. Six-sheet posters will attempt to whip up consumer enthusiasm

for the software giant’s latest releases, including Microsoft Encarta

Reference 99 and Windows 98.

The posters will be complemented by radio ads by Evans Hunt Scott,

regional radio promotions organised by PR agency The Red Consultancy and

an online campaign by AKQA.

Mediapolis was responsible for media planning and buying, while Creative

Direction produced point-of-sale material.

This article was first published on Marketing

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