MARKETING MIX: I’ll name that brand in one!

This brand dates back to 1943 when a certain Simon Heller joined an

ailing Rotherham firm which made confectionery, jams and pickles.

Heller turned it around by pioneering a new market, launching his first

nationally-distributed line, in twopenny packs, in 1955.

In the same year - ten years before this family-sized drum would have

been on sale - the company name was abbreviated to the two initials by

which it is still known today, although it sold out to a big corporation

in 1971. Sales boomed in the 60s and Brand X has been market leader ever

since.

Flavoured varieties, including a chilli variant, came in the 80s and, a

few years ago, the company took the innovative step of putting its

countline product in tubes, rather than packets, and promoted the fact

with advertising which was a bit of a carry-on. Can you name the brand?

Call 0800 106011 for a chance to win this week’s fizz.

Last week, Laura Clarke of Bass Taverns identified Rizla.

Congratulations - the bubbly’s on the way.

This article was first published on Marketing