This brand dates back to 1943 when a certain Simon Heller joined an
ailing Rotherham firm which made confectionery, jams and pickles.
Heller turned it around by pioneering a new market, launching his first
nationally-distributed line, in twopenny packs, in 1955.
In the same year - ten years before this family-sized drum would have
been on sale - the company name was abbreviated to the two initials by
which it is still known today, although it sold out to a big corporation
in 1971. Sales boomed in the 60s and Brand X has been market leader ever
Flavoured varieties, including a chilli variant, came in the 80s and, a
few years ago, the company took the innovative step of putting its
countline product in tubes, rather than packets, and promoted the fact
with advertising which was a bit of a carry-on. Can you name the brand?
Call 0800 106011 for a chance to win this week’s fizz.
Last week, Laura Clarke of Bass Taverns identified Rizla.
Congratulations - the bubbly’s on the way.
This article was first published on Marketing