Douetil will take on the new role, which will involve managing client contracts, partnerships and new country incorporations, as Carlson Marketing continues its global realignment.
Douetil said: "I am extremely pleased to be able to represent Carlson Marketing's commercial interests at a global level. Carlson has made a sound investment creating this role in a climate where clients are increasingly rationalising their agencies on an international basis."
Previously as commercial director for EMEA and Asia, Douetil's negotiations included a major fuel marketing programme in Asia, a credit card loyalty scheme in the UK and an international meeting and events programme.
He has worked for Carlson Marketing for 16 years, and has a background in client services.
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