Diary: Hit or miss ...

PR Week UK, Friday, 27 October 2006, 12:00am,

Energy Saving Trust 'Britons are the biggest energy wasters in Europe' screamed the headlines this Monday. The attention-grabbing finding - via a survey of 5,000 people released to kick off Energy Saving Week - was promoted by the Energy Saving Trust's in-house team. Public affairs activity leading up to the report ensured the UK's main three political parties weighed in with comment, with media from the tabloids to Channel 4 News lapping up the story.