Hit or miss ... Bravo evolves media coverage

PR Week UK, Friday, 20 October 2006, 12:00am,

The evolution of man was lapped up by the tabloids this week as an expert on the subject at London's Darwin@LSE research centre concluded that homo sapien will split into 'superior beings' and 'inferiors' within the next thousand years. The research was commissioned for men's TV channel Bravo by its owner Flextech's in-house PR team, alongside Taylor Herring. Most coverage referenced the channel, which has overhauled its brand in a bid to appeal to a 'classier' male audience.