The division, which will be tasked with building AdLink's business across Europe, will have a team that includes Nick Mott, former group head at The Scotsman, who joins as international account manager.
He will join Desiree Dijs, who becomes international campaign coordinator, responsible for negotiating rates and positioning with AdLink's partners.
AdLink's international sales division has already named the EU's anti-smoking campaign, which will feature in 25 countries, as its first account win.
Foster said: "AdLink is strong on an international level, as we can offer agencies a network reach that rivals the most well-known European portals."
Andy Mitchell, managing director of AdLink, added: "Our international division is being very well received. It's already been invaluable for the EU anti-smoking campaign, and we will be naming other significant clients soon."
AdLink also includes MTV, Lycos and Expedia among its clients.
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