Client: Barclays Bank
Designer: Grapple Group
Exhibition: Childrens BBC’s Big Bash 1996
Client: Department of Trade & Industry
Designer: Firbank Kempster
Exhibition: Hanover Fair 1997
A cinema theme was adopted to promote Barclays Bank to the youth market
and recruit new accounts. The link was made with the bank’s cinema
sponsorship promotion, due to be launched two months later.
The stand was designed to give a brighter, more exciting image of the
bank to which this market could relate and to enable customers to find
out about, and make on-the-spot application for, the range of
It featured displays of the latest film releases, stand up cut-outs of
stars and the opportunity to see trailers of forthcoming box office
There were also film-related competitions and free prize draws. Quality
goodie bags for those who opened an account contained film posters,
T-shirts, hats and badges.
A walk-through layout meant that visitors saw all the features and
congestion was avoided. Promotion and information on the bank’s products
and services were displayed at the final part of the stand tour, with
staff on hand to answer questions.
Says Barclays: ’The amount of interest from visitors was
The results clearly justify the extra expense and time taken to create
the stand. We more than doubled our recruitment target and created
awareness of the Barclays branding with our target audience.’
The seeds of what became Europe’s biggest trade fair were sown in
Germany by the British Military Government of Occupation in 1947. On the
50th anniversary of the event, the UK was donated 1660 sq metres for a
British pavilion, housing 96 exhibitors.
The DTI appointed Firbank Kempster to create an experience which
communicated the idea that the UK was at the leading edge of world
design technology and innovation.
Experiences offered in the pavilion included a simulated trip down an
underwater oil pipeline, sitting in the cockpit of the Eurofighter, and
rescuing fire victims trapped by thick smoke using Argus Equipment.
Those successfully completing these tasks were rewarded with a free,
high-quality snack and drink, courtesy of BP’s ’Petit Bistro’
The pavilion was visited by 350,000 people during the six-day fair.
Survey data indicated that 80% of these were German, with others coming
from elsewhere in Europe, the former Soviet Union, the US, Asia and
This article was first published on Marketing