The Advertising Standards Authority has confirmed it is extending its
service to the Internet. A new working group has been set up to check
that the British Codes of Advertising and Sales Promotion apply to UK
advertising on the Internet.
The ASA has upheld three complaints against a Shell advert which
appeared shortly after the Nigerian government executed human and
environmental rights campaigner Ken Saro-Wiwa. It agreed the ads were
misleading and claims could not be upheld.
Matthew Poppy Henning Dickinson has won the account for a corporate
relaunch of Manor House Healthcare. Matthew Poppy will handle all
creative and strategic work including the design of a corporate logo.
The first monthly award for the 1997 Aerial Awards went to two
Caffrey’s Irish Ale commercials ‘Bat of out Hell’ and ‘White Lines’ by
WCRS, the Leith Agency’s Irn Bru and BMP DDB Needham’s Volkswagen ads.
Wine card a corker
Victoria Wine claims its Special Reserve Card promotion has gained 3000
customers in its first five months. The card gives customers benefits
including wine tastings and access to limited edition special wines.
Stuck with Teflon
Clarke Hooper Consulting has picked up a Du Pont account for a new
product launch across Europe. The new Teflon product will launch into
the UK FMCG market before being rolled out next year. The consultancy
will work with Du Pont’s above-the-line agency Saatchi & Saatchi.
Branching out west
WWAV Rapp Collins is opening a new agency in Bristol to service clients
in the West and Wales regions. The new direct marketing centre, known as
WWAV Rapp Collins West, will be headed by managing director Matthew
pounds 20m merger
Golley Slater Group has merged its London business with the advertising
and PR business CPS & Partners. The two will create an agency with
billings of over pounds 20m known as CPS Golley Slater.
Freepages, the telephone classified information service, is to sponsor
all tube maps on the Underground. For one year, all 2500 maps will carry
the number and logo for Freepages, as well as 1.8 million ticket
wallets. The deal was negotiated by Alban Sponsorship and TDI.
Happy campers at GGT
GGT Direct Manchester has won the direct marketing business for
Cheshire-based camping holiday firm Eurocamp. The account, worth pounds
1m, was picked up by GGT after a five-way pitch. It will work with TCS
Media (North) which will handle media buying for a press and direct mail campaign.
This article was first published on Marketing