ADVERTISING & PROMOTION: Briefs

Net gains

The Advertising Standards Authority has confirmed it is extending its

service to the Internet. A new working group has been set up to check

that the British Codes of Advertising and Sales Promotion apply to UK

advertising on the Internet.

Shell censured

The ASA has upheld three complaints against a Shell advert which

appeared shortly after the Nigerian government executed human and

environmental rights campaigner Ken Saro-Wiwa. It agreed the ads were

misleading and claims could not be upheld.

Healthy recovery

Matthew Poppy Henning Dickinson has won the account for a corporate

relaunch of Manor House Healthcare. Matthew Poppy will handle all

creative and strategic work including the design of a corporate logo.

Winning ways

The first monthly award for the 1997 Aerial Awards went to two

Caffrey’s Irish Ale commercials ‘Bat of out Hell’ and ‘White Lines’ by

WCRS, the Leith Agency’s Irn Bru and BMP DDB Needham’s Volkswagen ads.

Wine card a corker

Victoria Wine claims its Special Reserve Card promotion has gained 3000

customers in its first five months. The card gives customers benefits

including wine tastings and access to limited edition special wines.

Stuck with Teflon

Clarke Hooper Consulting has picked up a Du Pont account for a new

product launch across Europe. The new Teflon product will launch into

the UK FMCG market before being rolled out next year. The consultancy

will work with Du Pont’s above-the-line agency Saatchi & Saatchi.

Branching out west

WWAV Rapp Collins is opening a new agency in Bristol to service clients

in the West and Wales regions. The new direct marketing centre, known as

WWAV Rapp Collins West, will be headed by managing director Matthew

Eccles.

pounds 20m merger

Golley Slater Group has merged its London business with the advertising

and PR business CPS & Partners. The two will create an agency with

billings of over pounds 20m known as CPS Golley Slater.

Going underground

Freepages, the telephone classified information service, is to sponsor

all tube maps on the Underground. For one year, all 2500 maps will carry

the number and logo for Freepages, as well as 1.8 million ticket

wallets. The deal was negotiated by Alban Sponsorship and TDI.

Happy campers at GGT

GGT Direct Manchester has won the direct marketing business for

Cheshire-based camping holiday firm Eurocamp. The account, worth pounds

1m, was picked up by GGT after a five-way pitch. It will work with TCS

Media (North) which will handle media buying for a press and direct mail campaign.

This article was first published on Marketing