Cancer charities tie with buyagift

The collaborating charities, which include Breakthrough Breast Cancer, are selling a limited-edition 'makeover experience' box of gifts through the buyagift.com website.

The 'Pink Experience' comprises haircuts at Burlington hairdressers and a makeover, manicure, facial and photo shoot by makeover specialist new>id. The box will be priced £49, with 50% going to the charities.

During Breast Cancer Awareness Month, the charities are to organise separate events to raise funds. Breast Cancer Campaign is holding a 'Wear it pink' day on 27 October, while Cancer Research UK is hosting 'All Walk Together' sponsored walks in a bid to raise more than £1m.

This article was first published on Marketing