15 years ago: IPC announces the launch of Easy Gardening and
Homecare, its first foray into national consumer giveaway magazines;
Rumours continue that Golden Wonder will pull out of packaged nuts,
having failed to increase market share beyond 5%; the BBC announces
’healthier’ ratings of 49%.
10 years ago: Eddy Shah’s publication, The Post, ceases trading; it is
announced that The Sunday Correspondent is unlikely to have acquired its
prelaunch funding of pounds 16.5m before the December 27 deadline;
Vauxhall is the first car manufacturer to switch production of all its
cars to unleaded petrol.
5 years ago: Tesco becomes the first supermarket to join the Booksellers
Association with the launch of a mail order book service; United
Biscuits signals a change in marketing strategy with increased emphasis
below-the-line and a return to corporate advertising on TV; Imperial
Tobacco scraps Reg - its brand spokesman for Embassy Regal - after it is
suggested he appeals to kids.
This article was first published on Marketing