MARKETING MIX: That was the week that was

15 years ago: IPC announces the launch of Easy Gardening and

Homecare, its first foray into national consumer giveaway magazines;

Rumours continue that Golden Wonder will pull out of packaged nuts,

having failed to increase market share beyond 5%; the BBC announces

’healthier’ ratings of 49%.

10 years ago: Eddy Shah’s publication, The Post, ceases trading; it is

announced that The Sunday Correspondent is unlikely to have acquired its

prelaunch funding of pounds 16.5m before the December 27 deadline;

Vauxhall is the first car manufacturer to switch production of all its

cars to unleaded petrol.

5 years ago: Tesco becomes the first supermarket to join the Booksellers

Association with the launch of a mail order book service; United

Biscuits signals a change in marketing strategy with increased emphasis

below-the-line and a return to corporate advertising on TV; Imperial

Tobacco scraps Reg - its brand spokesman for Embassy Regal - after it is

suggested he appeals to kids.

This article was first published on Marketing